According to Kim Zorn — the Global Performance Director at Princess Polly
— the extremely popular (and inexpensive) Aussie style label’s buyer is “Gen Z, trend-driven, social media savvy, and has their finger on the pulse of what’s hot.” This is an outline that, after additional investigation, completely checks out right here within the states, the place fashion TikTokkers have caught onto Princess Polly
and its treasure trove of Instagram-ready, Y2K-inspired garments. (We’re pondering of 1 hyped-up fashion, specifically, that went viral this previous summer season: The Love Galore Romper
.) A stark 180 from the sweatsuits of the pandemic, Princess Polly’s often under-$100 wares are all about getting out and being seen in; there isn’t any scarcity of satiny tops, chunky boots, bodycon clothes, and outsized blazers to shackets. Though the model’s been well-known in Australia since 2010, its sights are actually set on turning into a world sensation; Zorn tells Refinery29 that there is a second HQ in Los Angeles and a distribution middle able to service the rising, trend-forward U.S. fanbase with straightforward on-line transactions, quick delivery, and top-notch customer support. To get Refinery29 readers higher acquainted, Princess Polly
is treating us to an unique 20% off sitewide (excluding reward playing cards and sale objects) with the code REFINERY29, by means of December 31, 2021
. For a sampling of the model’s high kinds and a bit extra background on its give-back and “Earth Club” initiatives, scroll on.