There are sure designers who get on our radar not simply from their cool strategy to fashion however as a result of they take a slower, extra considerate strategy in terms of releasing new merchandise. Minimalist luxurious fundamentals firm Jenni Kayne is unquestionably one in every of them, although the relaxed tempo will also be attributed to the model’s common chilled-out Los Angeles vibes.
“We like to define ourselves as the ultimate California lifestyle brand,” says Julia Hunter, CEO at Jenni Kayne. “Whether it’s a well-edited wardrobe or timeless home essentials, we focus on inviting neutrals, quality construction, and attention to detail in order to create pieces that you’ll love for years to come.” While $300+ sweaters aren’t my typical M.O., I take a look at drove the model’s Instagram-famous Cashmere Cocoon Cardigan, and now I completely get the hype.
This fashion staple, whereas positively expensive, is the form of funding piece I plan to put on till I die. The sweater is informal luxurious at its most interesting, and I do know I’ll put on it ceaselessly as a result of the premium supplies will maintain up, the no-fuss silhouette is trend-agnostic, and it’s simply freakin’ snug to put on. “The Cocoon is one of our top styles — sometimes we have a hard time even keeping it in stock because it sells out season after season,” says Hunter. “To date, we have sold 49,000 Cocoons, and it has sold out five times! So far this year the Cocoon is selling three times more than the next best-selling style.”
If you swear by a supremely curated and versatile capsule wardrobe, Jenni Kayne garments are completely price a more in-depth look. Many of its largest followers have even admitted to grabbing their favourite Jenni Kayne sweater in a number of colours and carrying it to mattress: “I love this sweater so much, this is my second purchase/color. It’s the perfect thing to throw over jeans, a dress, or honestly pajamas when you’re relaxing at home,” writes one cozy fanatic. And, you can also rating your personal Cocoon Cardigan (or anything from the model, together with Jenni Kayne home goods and furniture) with the unique 15% off sitewide code REFINERY15, legitimate by December 31, 2021.
Jenni Kayne Cashmere Cocoon Cardigan, $445 $378.25 (with promo code)
How The Cocoon Fits:
“Oversized” is kind of the understatement in terms of this cardigan — it runs so massive that you would possible order two sizes down and nonetheless obtain a saggy match. For reference, I’m 5’3″, normally put on a medium on prime, measurement 26/27 on backside, and I went with a small on this cocoon. When laid flat, the boxy physique measures 25″ throughout, which basic math tells us is a whopping 50 inches all the best way round when the scale small cardi is buttoned up. (The Cashmere Cocoon Cardigan is obtainable in sizes XXS to 3X.) Drape-y in each sense, the cardigan merely hangs from my shoulders and cascades all the way down to the highest of my thighs, proper over my hips. The V-neck plunges too deep to put on the cardigan by itself, however among the fashions on the Jenni Kayne web site present how the sweater can certainly be worn solo.
The Warmth Factor:
The relative weightlessness of the cardigan may idiot you — the knit is comprised of comfortable 100% Mongolian cashmere, so it’s designed to maintain wearers toasty. In truth, I’ve solely worn this cardigan over summery tank tops in mid-60-to-low-70-degree climate and at occasions nonetheless felt my pits getting clammy. I additionally not too long ago sat by a three-hour movie in an intensely air-conditioned theater and felt like this cardigan supplied the right quantity of heat to fight that dreaded stage of “corporate office A/C” blast.
It’s price mentioning that the Jenni Kayne Cocoon silhouette is so well-liked that it’s also provided in different supplies and fibers, at cheaper value factors (the Cashmere Cocoon stays the warmest choice, and is the costliest at $445 full value). Ahead, Hunter walks by your complete Jenni Kayne cardigan assortment to specify how they differ from each other.
Jenni Kayne Cocoon Cardigan, $345 $293.25 (with promo code)
What The Brand Is Saying: “This is the first Cocoon we launched in the fall of 2019 in a cozy blend of fluffy, textural Italian yarn in the colors Taupe and Willow,” says Hunter. “While the silhouette has stayed the same, we now make the Cocoon in cashmere, cotton, alpaca, and have even launched new iterations like the Cable Cocoon and Cropped Cocoon. We clearly can’t get enough of it.”
The Hype: 5 out of 5 stars and three critiques on jennikayne.com
What Customers Are Saying: “I love this sweater so much. The color is stunning, it’s nice and warm — perfect for those chilly summer mornings where I’m from. It does run a little big. I got an XXS and it’s still very roomy on me. I still love it though, wouldn’t change a thing about it.”
Jenni Kayne Cotton Cocoon Cardigan, $345 $293.25 (with promo code)
What The Brand Is Saying: “Perfect for spring and summer; easy to layer with everything,” says Hunter.
The Hype: 4.6 out of 5 stars and 17 critiques on jennikayne.com
What Customers Are Saying: “This is my favorite layer. I have been living in the cashmere version and was thrilled it came out in cotton.”
Jenni Kayne Cable Cocoon Cardigan, $395 $335.75 (with promo code)
What The Brand Is Saying: “This is a textured take on our coveted Cocoon,” says Hunter. “It’s ultra-lightweight yet fluffy and cozy, and great for fall/winter.”
The Hype: 4.4 out of 5 stars and 5 critiques on jennikayne.com
What Customers Are Saying: “Love that JK brought this version of the Cocoon back. While less soft than the cashmere or lofty alpaca, I prefer this version’s beautiful knit weave, which is perfectly cozy. The blush registers as warmer in person and is the best new neutral.”
Jenni Kayne Alpaca Cocoon Cardigan, $345 $293.25 (with promo code)
What The Brand Is Saying: “Super-soft alpaca blend that’s great for transitional weather. Chunkier but no added weight,” says Hunter.
The Hype: No critiques but on jennikayne.com
Jenni Kayne Cropped Cocoon Cardigan, $325 $276.25 (with promo code)
What The Brand Is Saying: “This is a wool and cashmere blend and has a slight crop. We just launched this style and the whole team is obsessed,” says Hunter.
The Hype: No critiques but on jennikayne.com
Jenni Kayne Cashmere Cocoon Cardigan, $445 $378.25 (with promo code)
What The Brand Is Saying: “The iconic, best-selling sweater — and the warmest option. Very luxe and easy to wear,” says Hunter.
The Hype: 4.9 out of 5 stars and 114 critiques on jennikayne.com
What Customers Are Saying: “I am trying not use this sweater as my pajamas because it is so soft and cozy. The sweater is a great piece to be worn over a dress in the office or over jeans everywhere else. The construction and design is sophisticated and falls on your frame really well. I get compliments on the sweater all the time.”
At Refinery29, we’re right here that will help you navigate this overwhelming world of stuff. All of our market picks are independently chosen and curated by the editorial workforce. All product particulars mirror the worth and availability on the time of publication. If you purchase one thing we hyperlink to on our web site, Refinery29 could earn fee.
Like what you see? How about some extra R29 goodness, proper right here?
A Definitive Style Guide To The Best Cardigans
18 Sweaters Vests To Channel Your Inner Dad
