Trapped in luxurious, Halston slid down the slippery slope from J.C. Penney to baggage, sun shades, bedsheets, no matter till, lastly, it was taken from him completely, because of a mix of company takeovers, unhealthy conduct and one main misunderstanding: his perception that the identify and the designer couldn’t be parted.
He was, in fact, improper — as quite a lot of different designers have realized since then. As together with his garments, Halston was forward of the sport when he went company. Even his errors obtained repeated.
Certainly, a quick and incomplete checklist of designers who adopted Halston and likewise misplaced management of their trademark contains Hervé Léger, who tried an unsuccessful comeback as Hervé Leroux; Roland Mouret, who briefly turned RM2 earlier than lastly shopping for again his trademark; and John Galliano, who at the moment designs for Maison Margiela whereas one other man creates John Galliano. (Martin Margiela, the founding father of Maison Margiela, is himself puttering round in Belgium.)
At present each designer is anticipated to have a number of model extensions; limited-edition collaborations with mass manufacturers are a prized commodity; and the conglomeratization of trend is taken without any consideration — not less than by those that aspire to any sort of international scale.
The unimaginable selection that confronted Halston and led to his downfall (or not less than facilitated it) is identical one that also faces most designers. In the event that they wish to get huge and compete, they want a backer — be a part of an enormous trend group, be a part of one other sort of conglomerate, go along with personal fairness or threat being a person’s plaything.
The sacrifice is independence, management and, typically, the power to say no. If they’re blissful staying small and artisanal, they will do it their approach, however they don’t have the identical impression or alternatives.