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Julie Rasmussen owns Roadkill Ranch and Boutique positioned within the coronary heart of Downtown Fullerton.
Avenue view of Roadkill Ranch and Boutique off Wilshire Avenue. Picture credit score: Rachel Lopez
Rasmussen initially opened the boutique in Orange in 1993 earlier than opening the second location in Fullerton in 2000. When the choice got here to shut one of many shops, she selected to maintain the Fullerton location.
“I cherished the previous city artsy vibe and that it was a university city,” Rasmussen stated.
The boutique presents hand chosen competition type clothes and niknaks. High quality is a vital issue within the choice course of, solely together with clothes that may final for a very long time. Most objects are priced between $8-$48.
Julie Rasmassen working the register of her enterprise Roadkill Ranch and Boutique. Picture credit score: Rachel Lopez
“It’s an eclectic mixture of timeless kinds with a deal with sustainable style and distinctive one in every of a sort finds,” Rasmussen stated.
Rasmussen attracts inspiration for lots of the alternatives within the boutique from pure parts and design.
Along with clothes and niknaks, the shop sells crystals, sage, a variety of books, oracle playing cards, paintings from native artists and extra.
The metaphysical part of the shop the place crystals, paintings and sage are displayed. Picture credit score: Rachel Lopez
Nonetheless, Roadkill Ranch is greater than only a boutique and is an integral a part of the Fullerton group.
The boutique has hosted umpteen fundraisers for native colleges and over 70 artwork walks. Rasmussen can also be a founding board member of the Day of Music Pageant and helped launch this system.
The Slidebar positioned throughout the road even named a drink after the boutique referred to as “Roadkill Rocks.” The alcoholic beverage is a cotton sweet flavored pink martini.
Carrying many hats, Roadkill Ranch shouldn’t be the one enterprise Rasmussen owns. She runs a second enterprise referred to as Good JuJu, as a excessive vibrations coach. This enterprise presents applications meant to boost well being and wellness each mentally and bodily to its purchasers.
The shop register is 100 years previous and was bought from a buyer when the boutique first opened. Picture credit score: Rachel Lopez
The applications are designed to lift inner frequencies, improve bodily and psychological vitality, weight reduction, and likewise infuses affirmations to attain optimum well being. Nonetheless, it’s not a one-and-done kind of program, however a kickstart to vary your present way of life.
“I take a look at all elements of my shopper’s life. Their habits, the corporate they hold, the chemical compounds they put into their our bodies with their meals decisions,” Rasmussen stated, “It’s a way of life change.”
The inspiration for her well being and wellness applications got here from her taking management of her personal life. As a single mother and enterprise proprietor, she determined to make these identical way of life decisions she now teaches and switch it right into a enterprise that helps others. She is presently accepting new purchasers and meets along with her purchasers on the boutique earlier than the shop opens.
As a profitable lady, Rasmussen says she leads by instance hoping to encourage different girls to turn out to be enterprise house owners.
Roadkill Ranch has a one in every of a sort vibe with its shows of clothes and retailer decor. Picture credit score: Rachel Lopez
“Empowered girls empower girls… If I can do it, she [all women] can do it too,” Rasmussen stated.
Roadkill Ranch and Boutique are open Tuesday by means of Saturday, 12 – 6 p.m. and Sundays 12 – 5 p.m. For extra info, go to their web site.
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