Olympic champion Sally Pearson has joined Coles and the Coronary heart Basis to assist make more healthy residing simpler and extra inexpensive.
As a part of the Coles More healthy Residing marketing campaign beginning right this moment – 28 days of as much as 50 per cent reductions on well being meals gadgets, double Flybuys factors and entry to recommendation and recipes – world champion hurdler Pearson and a few of Australia’s finest athletes will ship useful health suggestions.
It comes after Coles joined the Coronary heart Basis to undertake its greatest wellbeing survey, discovering one third of Australians price their common well being and wellbeing poorly.
SCROLL DOWN FOR THIS WEEK’S DEALS AT COLES
Whereas virtually two-thirds of Aussies think about their weight-reduction plan to be wholesome, solely 14 per cent are assembly the every day requirement of 5 serves of greens, the survey discovered.
Coles Chief Advertising and marketing Officer Lisa Ronson mentioned one in two survey respondents believed wholesome meals was costly and one in 4 felt planning a wholesome meal took an excessive amount of time.
“By means of Coles More healthy Residing we’re exhibiting clients you could create simple, scrumptious and wholesome meals utilizing contemporary seasonal produce and key wholesome staples which might be inexpensive,” Ms Ronson mentioned.
“We’re additionally rewarding our clients for making these more healthy selections with double Flybuys factors throughout contemporary fruit and veg.”
Pearson mentioned a easy approach to begin adopting wholesome habits was to think about methods to swap current ones.
“A straightforward approach to begin is to undertake the ‘swaps’ behavior, whenever you really feel like a chocolate bar, ‘swap’ it for a well being bar or fruit,” she mentioned.
“For those who intend to take a seat in entrance of the TV for 3 hours, ‘swap’ a kind of hours for a brisk stroll. Do that and you might be effectively in your approach to kickstarting a more healthy life-style.”
Coronary heart Basis Group CEO, Adjunct Professor John Kelly, mentioned they hoped free and simple well being recipes would make it simpler for folks to get on board the marketing campaign.
“By means of our heart-healthy recipes, we’re providing 28 days of simple, tasty meal concepts and suggestions as a optimistic approach to assist folks’s well being and wellbeing,” Professor Kelly mentioned.
“Proof reveals a poor weight-reduction plan can result in a rise in a number of threat elements for coronary heart illness, like being obese, hypertension and excessive ldl cholesterol. Coronary heart illness is the only main reason behind demise in Australia.
“The excellent news is that including extra contemporary greens, fruit, wholegrains and wholesome proteins like fish, beans or smaller quantities of lean animal merchandise to your plate are a number of the finest methods to assist your coronary heart. Wholesome consuming is a sample over time however making some easy adjustments might help folks dwell effectively for longer.”
Over the 28-days of the marketing campaign, Coles clients can entry more healthy merchandise for much less, inspiration by wholesome recipes, health suggestions and knowledgeable recommendation, all supported by its partnerships with the AFL, the Coronary heart Basis, Stephanie Alexander Kitchen Backyard Basis and The Resilience Mission.
Free More healthy Residing recipes booklets can even be obtainable for purchasers in retailer and on-line.
Go to coles.com.au/healthierliving
COLES HEALTHIER LIVING ONE-DAY ONLY DEALS FOR THIS WEEK
Feb 10 – 50% off Wellness Street Vary + Double Flybuys factors
Feb 11 – 50% off all Coles Gluten Free Bakery Merchandise
Feb 12 – 10 x Flybuys factors on chosen Olive Oils
Feb 13 – $10 off your on-line store whenever you spend $150 or extra
Feb 14 – 20% of all Weetbix and Crimson Tractor Vary
Feb 15 – 10 x Flybuys factors on 5 star lean mince