How I Got My Job As … Top Fashion Designer Anine Bing – Emirates Woman

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Have you noticed an "enabling sweatshirt" making its way onto Instagram? It would be the work of American designer Anine Bing.

Creating the coolest essential to build an effortless wardrobe for a modern woman, Bing is constantly drawing inspiration from her Scandinavian heritage mixed with the laid back spirit of Los Angeles. [19659002] Born in Denmark, she started as a model before launching her eponymous fashion brand which immediately attracted buyers, Rosie Huntington-Whiteley and Kendall Jenner being one of her fans on the A list.

Now she continues to deliver minimalist pieces at a contemporary price, while expertly documenting her personal and professional life on Instagram – a platform to which she credits much of her success.

What was your favorite subject at school?

Growing up, I loved making my own clothes, and I always preferred the most creative subjects like art, music and writing.

What was your first job? I learned to work hard from an early age. My very first job was when I lived in Sweden. I was cycling 5 miles every Sunday to a local restaurant and cleaning up before they opened. In my teenage years, I started modeling and it was my first taste of the fashion industry and I fell in love.

What inspired you to launch Anine Bing? I have always dreamed of launching a modern luxury fashion house. . I wanted to create a wardrobe for the modern woman who felt accessible, effortless and not too complicated. The multifaceted woman leads a busy life – between work, family and children – so quality and craftsmanship are very important to me when it comes to designing pieces that are intended to last a long time.

When launching a brand D2C, I knew I had to take an innovative approach to be recognized and trusted as an authority in the market. It is essential to keep the consumer engaged, which is why I decided to focus on the "see now, buy now" model, which at the time was innovating in the industry. the fashion. We continue to launch new pieces every week and regularly restock our Classics collection, an organized assortment of timeless styles, including matching clothes, everyday diapers, leather jackets and more that our customers keep coming back for. .

What are the keys

At first, I wore so many hats and I went through different facets of the business. I wanted to fully understand each function in order to develop the brand. I still remember the packing and shipping orders direct from our office. Now I am very fortunate to have an incredible team with specialized expertise – we learn from each other every day.

The key elements of my role are now in the design, creation and creation of content. I work daily in close collaboration with the design team to solidify new collections. I also like to align myself with my creative team to develop concepts behind each collection.

As the founder, I work daily in close collaboration with all team leaders to understand the business at all levels. Another area where I spend a lot of time is with the purchasing and planning team – we work together to decide which styles to buy and develop plans for each collection. My strength is certainly to identify and create styles and images for seasonal campaigns. But I really like to learn from all of my teams every day. Tell us about your daily routine. I have always been a morning person, so I like to get up early and have time for myself to prepare and prepare coffee and breakfast for my family.

Meanwhile, now that the schools are closed, we have set up our own small office in our dining room so that we can work together as a family. I start with home schooling and set them up on their Zoom calls before starting my day job. I have calls and meetings almost all day with my different teams to make sure that we are aligned with our next projects. In between calls, I like to film content and go out for an afternoon stroll. The evenings are usually quiet, I like to dine with my family and put on a movie before bed.

What advice would you give to those who seek to follow in the same footsteps? My advice would be to have a strong aesthetic and brand image. Stay true to yourself and your vision.

What fashion brands can we find in your work wardrobe? I only wear ANINE BING, it's my favorite uniform. I am super proud of my brand and I only create pieces that I support a hundred percent, which is why I like to wear my brand every day.

For training clothes, I like to wear APL sneakers and Alo leggings. I also love to mix vintage and designer handbags. Chanel and Hermes are my favorite investment pieces, they are so timeless and chic.

What is the best advice you've ever received? Stay true to yourself and always trust your gut. When you know something's right, let your intuition guide you.

– To learn more about lifestyle, news and the fashion scene in Dubai, follow Emirates Woman on Facebook and Instagram

Images: Instagram



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