Charles Jeffrey Loverboy's LFW Livestream Raises Funds for Black Pride in the United Kingdom

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"Loverboy has always been an event, a place where people come together to do something great." That's what Charles Jeffrey says, explaining how he was mobilized to raise money for UK Black Pride tonight. "I mean, that's how it all started, at Vogue Fabrics [the East End venue owned by Lyall Hakaraia] when I was a student. I thought if I could do it then, I can do it now . "

For the first week of digital fashion in London, Jeffrey had planned a virtual version of one of his exuberant party scenes, a teaser for the" top-up "collection of t-shirts and knitwear. , he went to great lengths to quarantine, but when the Black Lives Matter movement urgently put anti-racism at the forefront of consciousness, Jeffrey decided to clean up his platform and Invite a lineup of performers, artists and two black fashion graduates he had taught at the University of Westminster to the BIPOC stage scene. continuously – from the same basement where the evenings of the Loverboy club started, whose performances have an underground underground cult. é in a poetic white semi-translucent draped jacket and pants with trailing hem from the "Cool Rasta" collection by graduate Catherine Hudson. Hudson appeared on a video to explain how her sensitive couture explores her Jamaican heritage through Rocksteady groups that came to the UK: "a collection that distorts the male form to reflect internalized micro-aggressions", as she sees it. 39; said. Singer / songwriter Rachel Chinouriri – aged 21, named by the Evening Standard as one of London's most influential youth – appeared wearing pieces from the collection of Halina's master Edwards. She had studied the importance of the Ghanaian tradition of making flags in the 18th and 19th centuries at the British Museum before the lockdown. "They were used to scare opposition during the war. And every year there is the Fetu-Afahye festival on the Cape coast where they are used symbolically to prevent disease.

Photography by Alex Petch

Miss Jason paid tribute to Edwards and the educational work she has been doing since graduating. "I am researching for the Black Curriculum, which provides courses for children and adolescents on black history and the black arts," she said. "I am so passionate about sharing the wealth of education that exists."

And we have it: nothing will change until British society is faced with the truth about the British Empire and embraces the myriad of cultures, identities, and the genres that belong to its communities. This spirit has always been at the heart of Jeffrey's Loverboy company; he brought LGBTQIA + performative events to the center of London fashion consciousness.

Photography by Alex Petch

As for trade? The GOTS-certified t-shirt and knitwear are smothered with Jeffrey's spontaneously colored self-portraits, splashed at home during lockdown and made in factories in Lithuania and Scotland that have managed to stay open with reduced staff. "Masks too!" he adds, noting that 5% of sales will go to the COVID-19 response campaign of the Kaleidoscope Trust, which defends the human rights of LGBTQIA + people around the world during the pandemic.



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