Michael Kors Says “Goodbye for Now” to New York Fashion Week
It would a while till we see Michael Kors take considered one of his signature victory laps across the runway. The designer introduced right now that he has opted out of New York Style Week, scheduled this yr for the week of September 14, in favor of a spring 2021 presentation within the mid-October to mid-November timeframe. “I’ve for a very long time thought that the style calendar wants to alter,” Kors mentioned in a press release. “It’s thrilling for me to see the open dialogue throughout the trend group in regards to the calendar—from Giorgio Armani to Dries Van Noten to Gucci to YSL to main retailers across the globe—about methods through which we are able to decelerate the method and enhance the best way we work. We’ve all had time to replicate and analyze issues, and I feel many agree that it’s time for a brand new method for a brand new period.”
Kors’s announcement, like these of his friends, was prompted by the coronavirus lockdowns, which saved customers out of shops, leading to a lot unsold merchandise. And never solely that: The pandemic and its attendant closures delayed manufacturing and deliveries of the autumn 2020 collections. “It’s crucial that we give the patron time to soak up the autumn deliveries, which is able to simply be arriving in September, and never confuse them with an overabundance of further concepts, new seasons, merchandise, and pictures,” mentioned Kors, explaining his reasoning. Transferring his date by a month-plus will collapse the time between the Kors’s spring present and its supply, although it doesn’t qualify as a see-now-buy-now present, which a few of his fellow designers are advocating for. “Previous to the late 1990s, the New York spring collections had been proven from late October to the start of November, after the Paris collections,” he added. “That calendar was in place for a lot of a long time and labored fairly easily, and significantly on this age with the velocity of social media, exhibiting the gathering nearer to when it is going to be delivered makes logical sense to me.”
Moreover, the discharge states that Kors will produce two collections per yr for the Michael Kors Assortment, one for spring/summer time and one for fall/winter. Eliminating resort and pre-fall would imply a streamlining of themes, and, the pondering goes, a extra streamlined method on the gross sales flooring. “I feel it is usually essential to return to the concept September and March are key months in launching the start of seasonal promoting for the patron,” Kors mentioned. “That is when key editorial and media content material hit, when the climate is beginning to change, and when persons are prepared to soak up new collections and product—that they will put on and store instantly. Conserving all of this in thoughts, we may also be reassessing when the autumn assortment is launched to the press and the general public—almost definitely someday between mid-March and mid-April.”
Kors’s absence will go away a big gap within the already condensed New York Style Week calendar this September; he’s one of many week’s tent poles. Will his exit precipitate additional departures as different designers rethink their very own deliveries and, additional, whether or not or not the return they get from an costly runway present is well worth the outlay? In a post-COVID trend world the one certainty is uncertainty.