An Open Letter to FullBeauty Brands & Others Watching

An Open Letter to FullBeauty Brands & Others Watching
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Final week a number of manufacturers retailers and companies put up #BlackLivesMatters squares on their Instagram accounts, calling out the injustices which have occurred to Black folks over the previous a whole bunch of years. Manufacturers put out statements exhibiting how they will do higher to face in solidarity.

Because of #PullUpOrShutUp, many manufacturers have made further statements and created motion plans. Nevertheless, when known as to activity and requested particularly about their statistics on their Black staff, initiatives and true range, many manufacturers fell silent.

Much more vital to notice?!  In the case of the plus neighborhood, there’s one main level that these manufacturers who cater to the plus shopper should perceive:

The expansion of plus measurement vogue has occurred largely off of the backs of black girls


Tru Diva Designs at Full Figured Fashion Week 2015
Tru Diva Designs at Full Figured Vogue Week 2015

For the previous 15 years, now we have had Black and Brown women pushing, challenging, and inspiring self-acceptance, body diversity, and the style that comes together with it.

Social media’s progress has been the catalyst to usher within the progress of the plus measurement vogue house by amplifying these voices.

And others have acknowledged how impactful these Black voices have been, particularly within the plus measurement neighborhood.

So, think about my shock when one of many largest conglomerate manufacturers, FullBeauty Brands was uncomfortably silent. Full Magnificence, the plus measurement retailer that home Roamans, Jessica London, Lady Inside, Swimsuits for All, Ellos, Brylane Dwelling.

THE ONLY BRAND from the household who spoke up is Swimsuits for All. ONLY ONE. 

Melissa of FabGlance shared her frustrations with me, and I needed to examine for myself. 

To our shock (probably not), there was nothing. 

Melissa continued to share with me how that they had despatched emails, DMs, tweets, all which fell on silent ears. So, Melissa determined to do one thing about it.

Together with just a few different Full magnificence influencers, they bought collectively to vogue a letter, breaking every part down, together with motion gadgets.  

An Open Letter to FullBeauty Manufacturers & these Retailers Silently Watching

Pricey Jim Fogerty,

We’re writing to you as a collective group of influencers who work with FullBeauty Manufacturers as influencers and bloggers. Whereas now we have loved our partnership in previous collaborations, we’re upset to see that FullBeauty Manufacturers took so lengthy to make an announcement in regards to the injustices being highlighted within the media because it associated to the Black Lives Matter motion, the homicide of George Floyd, and the racism happening in our nation.

We wish to consider that Fullbeauty Manufacturers stands for racial justice, range and inclusion as your organization makes revenue off of the work of black influencers and black customers. Your silence of over 11 days spoke volumes. We’d like to present the advantage of the doubt and perceive it could have taken just a few days to domesticate an announcement.

For the reason that homicide of George Floyd there have been protests in all 50 states making this the most important civil rights motion in historical past. Urgency and promptness are important for manufacturers and influencers to point out our assist for Black Lives.

We’re writing to you at the moment to ask what FullBeauty Manufacturers is doing to assist domesticate an environment for racial justice and communicate out towards racial injustices:

    • How are you supporting these affected by these injustices in your work power and in the neighborhood at giant?
    • Do you might have black folks in your management crew?
    • Do you propose to create an influencer program that pays all influencers pretty and equally regardless of race?
    • What present range and inclusion efforts are happening?
    • What sort of work is your group doing to present again?

The Motion for Black Lives wants the assist of organizations like FullBeauty Manufacturers to not solely present assist however make commitments to amplify the voices of these impacted every day by racial injustices. We as influencers and firms we associate with must make the most of our voices and platforms to convey forth change.

We aren’t asking for extraordinary measures. Much like the manufacturers on the @pullupforchange profile, we really feel that exhibiting customers what plans it’s a must to deal with including range to your govt board. And the way you propose to donate funds to organizations which are preventing for racial equality.


We’re asking that FullBeauty Manufacturers make a public assertion on their social profiles towards racism and in addition to decide to giving cash to any of those advised non-profits and aid efforts:

BOLD (Black Organizing for Leadership and Dignity) is a nationwide Management Coaching Program designed to assist rebuild Black (African-American, Caribbean, African, Afro-Latino) social justice infrastructure to be able to manage Black communities extra successfully and re-center Black management within the U.S. social justice motion.

Color of Change: exists to strengthen Black America’s political voice. Our objective is to empower our members – Black People and our allies – to make authorities extra conscious of the issues of Black People and to result in optimistic political and social change for everybody.

Southerners on New Ground: Southerners On New Floor (SONG) is a regional Queer Liberation group made up of individuals of coloration, immigrants, undocumented folks, folks with disabilities, working class and rural and small city, LGBTQ folks within the South. 

Audre Lorde Project: ALP is a New York-based group that dedicates itself to attaining social and financial equality for LGBT communities of coloration. 

The Innocence Project: With a number of branches all through the nation, The Innocence Venture works to exonerate those that have been wrongfully convicted of crimes by offering free authorized help.

Black Lives Matter: Black Lives Matter Basis, Inc is a world group within the US, UK, and Canada, whose mission is to eradicate white supremacy and construct native energy to intervene in violence inflicted on Black communities by the state and vigilantes.

We’re glad Full Magnificence Manufacturers has issued an announcement. However, we consider extra may be finished to monetarily assist black led organizations proper now.

Racial justice can now not be a facet line merchandise for firms we work with. Many people are personally donating cash. So, we aren’t asking you for something we aren’t doing ourselves

We wish to reside in a extra simply world, and work with manufacturers who’re ethically and morally aligned with justice and the battle for racial equality.


Kimmy Garris
Ikea Smith
Melissa Watkins
Lexi Nimmo
Mindy Scott
Alexandra Stewart
Justine Kay
CaNesha Gordon
Jenny Taylor
AP Younger
Shannon Clemons
Amanda Bernard
Lily Arbon
Kali De Benedetti

They usually did reply, however it was lackluster. Their response from the CEO:


We respect your perspective and can take your and the group’s views into consideration.

Actually Jim?! 

And you recognize what makes this entire incident worse? 

They’ve since SUSPENDED their influencer program, via letters despatched to pick bloggers, as an alternative of addressing the problem and placing forth motion. 

This difficulty although is just not distinctive to FullBeauty Manufacturers, though this is without doubt one of the most regarding responses… 

What say you? What do you concentrate on this?

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